Advice for running a business.
Funeral Director Rusty Carnes shares how his started his business - Carnes Brothers Funeral Home in Galveston, Texas. He also gives advice for running a great business and how to position yourself in the market.
Rusty outlines the marketing strategy used for his YouTube Channel. Rusty shares his experiences about the hard times when the business was just started. He also shares advantages and disadvantages of marketing in newspapers and YouTube.
Feel free to reach out to us to set up a YouTube Channel for your business. We also record and edit videos as well as set up YouTube marketing campaigns. Please call or text us at (832) 743-5487.
You can find out more at koyfmanphoto.com
Here is a list of videos mentioned in this interview.
• Business Insights From Rusty Carnes, Owner...
• A Message from a Funeral Director Rusty Ca...
• Clarificación sobre los procedimientos fun...
• Three Minute Tour of Carnes Brothers Funer...
• A Tour of Carnes Brothers Funeral Home in ...
• Testimonials for Carnes Brothers Funeral H...
There are several advantages to using YouTube for marketing over newspaper advertising:
Greater reach: YouTube has over 2 billion logged-in users per month, while newspaper circulation is generally limited to a specific geographic area.
Lower cost: In general, it is less expensive to advertise on YouTube than it is to place an ad in a newspaper.
Targeting: YouTube allows you to target your ads to specific demographics, interests, and locations, which can be more effective than a broad newspaper ad.
Measurable results: YouTube provides detailed analytics about the performance of your ads, allowing you to track the success of your campaign and make data-driven decisions.
Engagement: YouTube ads can be interactive and allow viewers to take action, such as subscribing to your channel or visiting your website. This can be more effective at driving engagement than a static newspaper ad.
Longer shelf life: While a newspaper ad has a limited lifespan, a YouTube video can continue to generate views and engagement long after it has been uploaded.
Overall, YouTube can be a powerful tool for marketing and can offer a good return on investment for businesses of all sizes.
Koyfman Photo and Video Production is proud to be a premier destination for high-quality photography and videography across Houston, Galveston, Seabrook, Webster, League City, Friendswood, and the greater Clear Lake area. At the heart of everything we do is a simple goal: to capture moments in a way that feels genuine, polished, and truly reflective of you. We believe that every photo and every video should tell a story—your story—whether that’s a joyful celebration, a professional brand, or a once-in-a-lifetime milestone.
What sets Koyfman Photo apart is our commitment to creating an experience, not just delivering a service. From the moment you reach out to us, we focus on understanding your vision, your style, and what matters most to you. We guide you through the process with clear communication and thoughtful direction, making sure you feel comfortable, confident, and excited every step of the way. Our approach is relaxed and personalized, allowing your natural personality to shine while we handle the technical details behind the scenes.
With over 90 five-star reviews, our reputation speaks for itself. Clients consistently trust us for our reliability, creativity, and attention to detail across a wide range of services—including family portraits, senior sessions, corporate branding, events, and commercial projects. No matter the occasion, we bring the same level of professionalism and care, ensuring that every image and video meets a high standard of quality. We don’t just aim to meet expectations—we aim to exceed them.
One of the advantages of working in the Houston and Clear Lake area is the incredible variety of locations available, and we take full advantage of that. We carefully choose settings that enhance your vision. Every shoot is thoughtfully planned to make sure the final result stands out and leaves a lasting impression.
At Koyfman Photo and Video Production, we also understand how important it is to receive your content quickly without compromising quality. That’s why we pride ourselves on efficient turnaround times, delivering beautifully edited photos and videos that you can enjoy and share right away. Our editing process focuses on enhancing natural tones, refining details, and creating a clean, professional finish that elevates your final product.
When you choose Koyfman Photo and Video Production, you’re choosing more than just a photographer or videographer—you’re choosing a dedicated team that genuinely cares about your experience and your results. We are passionate about turning your ideas into reality that you’ll value for years. Whether it’s a personal moment or a professional project, we are here to make it unforgettable.
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