Layout and Design
Patrick Smith Founder & Art Director of C2 Creative Studio will share his creative design philosophy.
Patrick’s creative skillset transcends strategy, art direction and graphic design. His photography and videography gifts enable him to see a creative solution through from the conceptual kernel all the way to its most robust and personal expression.
https://c2creativestudio.com
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00:00 Intro
09:37 How do you do a discovery call with a client and what do you use (e.g. zoom or ?)
12:14 You mentioned working with brands that don't even have a name yet. How would design affect the name of a business?
15:31 I struggle to design materials for a House of Worship that convey abstract concepts like faith and hope. Do you have any pointers or book recommendations?
20:32 How do you design to a budget? Do you try to change the client's idea or wallet?
22:58 How do you put together Live Streaming and design? Do you work on campaigns implementing Live Streaming?
23:24 How often are you approached to use a pun in the brand?
25:31 How do you make the product's purpose clear to the user?
26:34 Which tools would you recommend generate permanent QR Codes? In addition Codes that are design flexible?
27:03 What's a project that you just, "Nailed it"?
31:48 How has remote work helped or hurt graphic design?
33:02 How do make a design both detailed and long lasting? And are these goals complimentary or are they in conflict?
35:43 How do you feel about Capitalization in text? Not just all caps but use of lower case too much.
36:35 Putting you on the spot... What are 3 company names you would pitch for a new audio production business? Keywords: Dynamic, Quality
37:04 What insights can you offer regarding the design of effective video thumbnails for YouTube and similar sites?
38:07 Louis Dorfsman was responsible for every aspect of advertising and identity at CBS for 40 year career. Are these kinds of careers still viable with the short attention span of society?
40:39 I always have trouble deciding on levels of transparency. Any helpful clues about avoiding too much or too little?
41:31 On the web page we see "Photography, Video Scripting and Video Production", can you walk us through one of your past projects?
43:58 How do you feel about having both animated and static logos for a company?
44:29 Discuss Brand Auditing, Positioning, Narratives and Visualizations. Define these and break them down.
46:12 What do you think will be the evolution of the graphic design in virtual reality?
47:58 Regarding Youtube thumbnails, is it vital to show your brand name in the image or is having a recognisable format or standard to your thumbnails more important?
49:03 "Less is more" How do you think about "White Space" in your design?
50:02 What do you think of Apple's web site design, specifically, the long scrolling pages?
50:46 Speaking of VR, what about AR or MixedR with ad or logo placement in the world as we walk aboud?
51:30 What trends from the past have worked their way back into modern design?