Macbeth, the rock-inspired apparel brand, set out to deepen its bond with music-loving youth by celebrating the rebellious spirit that defines its wearers. Through a humorous film about being scolded for looking “too rebellious,” the brand turned defiance into a badge of identity. The Scream campaign moved beyond product-centric fashion ads, positioning Macbeth as a symbol of unapologetic self-expression.
#KatokWork for Macbeth
Curious about us? Visit our website:
https://www.gigil.com.ph/
Follow us on our official social media channels:
/ gigilgroup
/ gigilgroup
/ gigilmanila
/ gigilgroup
#Katok #Advertising #MacbethApparel #Mom