Tim Lindsay on leading creative excellence in advertising
Chairperson of advertising and design awards show D&AD, Tim Lindsay, explains what he thinks gives agencies that winning edge.
Tim Lindsay became CEO of D&AD, the advertising and design awards show and education charity, in September 2011. Their famed Pencil and Black Pencil awards, according to Lindsay, are still the most desirable in the industry.
“It’s 54 years of work that defines it; it is the stuff that has won. Each new jury looks at the past and says ‘Right! We are going to be as tough as them if not tougher!’ And that’s how you maintain the standard.”
The criteria for the awards are “beautiful idea, brilliantly executed”, and thus the craft is more valued than in other award shows.