The @Rolex President bracelet.
Made exclusively from 18ct gold or 950 platinum since its unveiling in 1956 on the Day-Date, it features semi-circular three-piece links in a polished and satin finish. Its perfect symmetry radiates classical beauty while its evocative name reflects the brand’s commitment to constantly move forward. In 2015, ceramic inserts were added to enhance its comfort and resistance to wear. A further guarantee of excellence, one of the best examples of the brand's watchmaking expertise. #Rolex #Watchmaking #OfficialRolexRetailer