Website Critique - Trips by Trent - Reddit's Feedback Friday - Part 3 - English - FHD
Hey and Welcome!
The Noise-Gate was a little agressive, I'm sorry for that!
Today I am giving some Feedback! The Sub-Reddit r/web_design has an event every friday called "Feedback-Friday". I am using those submissions to show you some common mistakes in webdesign so you dont do them on your own!
Here is the post of todays video:
URL: https://www.tripsbytrent.com
Purpose: Basic site to sell a niche travel service designed to make travel easier for those who don't travel regularly.
Technologies Used: Weebly (basic HTML pages) with embedded Zoho Forms for capturing customer data and payments.
Feedback Requested: Though the homepage is important, most people land on a country page (example: https://www.tripsbytrent.com/i-want-t...) so I'm looking to improve a visitor's mobile experience of that page type. Essentially, the goal is to increase interaction on that first page.
Comments: To elaborate, Google Analytics says most people leave in seconds without further interaction. I realise that this is not only a web design issue, but also marketing and getting the right kind of visitors in the first place. Additionally, it is a niche service and that means I'll likely always have less conversions/success than more mainstream travel sites. That's fine. I simply wish to increase the likelihood that someone will stick around.
Initially, the full/more information link was the country information/landing page. I realised that this was terrible for mobile use and have compacted it to what you see now. That has increased the amount of average time a visitor spends on the site by a few seconds. More optimisation is likely possible and anything I can realistically do to increase stickiness/interaction would be good.
The forms need some optimisation too, but I think the site as a whole (and specifically the country/detail pages) is the bigger problem.
I realise that the code is likely far from optimal and that if I had more time and a bigger budget, someone could have done a way better job for me. I can't do anything about the inherent limitations of Weebly or the design of Zoho's hosted forms for now. They were cheap and mostly work for my purposes.