Fun Products Can Transform Lives
In this clip from our 1st 2024 Launch Masterclass Q&A, I answer a question that I get all the time, but love to explain. Many entrepreneurs want to launch online courses or products that provide fun as their main benefit. And it may seem tricky – it's much easier to market a product that claims it will change someone's life in a big way. But in my opinion, that line of logic drastically underestimates the value of fun in today's world. In explaining this point, I look to the great work that our friend Amy Small does with Knit Collage. She doesn't just sell yarn and designs...she sells the ability to connect to your inner child through a tactile, communal crafting experience. Check out our full chat with Amy Small when you get the chance – she's absolutely brilliant.
Key takeaways:
Entrepreneurs either bring joy to people or minimize pain… both are noble missions
Helping someone improve at a craft, hobby, or sport may seem nonessential, but we have to think about how that improvement helps people on a deeper level
The world is pretty crazy right now… as entrepreneurs, it’s our purpose to help folks feel happier and more fulfilled in life
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More about Jeff Walker - http://www.JeffWalker.com
Jeff’s Book, Launch - http://www.jeffwalker.com/programs/book
Jeff’s YouTube channel - / @productlaunch
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