Investigating Southwest's Hawaiian Money Pit
150,000 flights and $1 billion later Southwest continues to lose a lot of money trying to capture the Hawaiian market. Dominated by Hawaiian Airlines for decades Southwest's heated competition has pushed both companies into undesirable financials standings with Hawaiian having to seek a merger with Alaska Airlines to stay competitive. Can Southwest keep running this competition? Did it make sense in the first place? Will Hawaiian Airlines merger with Alaska Airlines push Southwest even deeper into the hole?
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