Socks, Sustainability & Success: Bare Kind's Winning Formula
#shorts #shortvideo #ecommerce #business #fashion #entrepreneur
‘So we're just a sock company, but we plan to change the world’
That’s how the awesome Lucy Jeffrey, founder of ethical sock brand Bare Kind, kicked off her episode of Re:tales.
The podcast explores Lucy’s inspirational journey from graduate working at HSBC to e-commerce founder.
In this inspirational conversation, Lucy reveals how she decided to donate 10% of profits to 25 different animal charities :koala: and what she’s learned about running a sustainable, philanthropic brand that still turns a profit.
Plus we cover:
-How tying up too much cash in stock has been a major mistake – and what Lucy is doing to rectify it
Lucy's experience as a young female founder in the male-dominated e-commerce industry
-The role of AI in the future of the business, including video editing and content creation
Access the full epsiode here: https://www.buzzsprout.com/1928733/13...