SuperPlay - Using Mixpanel for real-time gaming analytics that grow revenue
SuperPlay, the casual gaming studio behind hits like Dice Dreams, Domino Dreams, and Disney’s Solitaire, relies on Mixpanel to keep pace with the fast-moving world of mobile gaming.
Itay Karlin, Data Lead at SuperPlay, shares how Mixpanel helps the team analyze player behavior in real time, catch issues before they escalate, and empower every team – from live ops to product – to make quick, data-driven decisions.
By democratizing access to insights and enabling on-the-fly optimizations, Mixpanel has become SuperPlay’s go-to tool for uncovering growth opportunities and driving results, contributing to a 40x increase in revenue.