How NIKE Ran Into Trouble
Nike once dominated the sneaker market, but is currently facing a rare decline in sales. Nike's financial performance has been underwhelming, with revenues for the quarter ending in May 2024 sinking by 2% to $12.6 billion. This decline was exacerbated by an 8% drop in direct-to-consumer sales. As competitors have gained ground, will Nike be able to regain its status as the top dog in sportswear?
#nike #business #documentary