Google Tag Manager, or GTM, provides a single Javascript Container that will have to be deployed just once on a given website. From that moment onwards, marketers and analysts will be able to track events, implement new tags, make changes or even remove them from the GTM dashboard, with consistent productivity improvement. GTM offers many features that will be fully illustrated throughout the course, with both simulated and real-world examples. In this course you will learn to master all the Google Tag Manager (GTM) features, including Containers, Workspaces, Tags, Triggers and Variables.
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