The Fate of Bentoel Biru Cigarettes Was Destroyed Due to Factory Modernization! It Was Once the 3...
The Fate of Bentoel Biru Cigarettes Was Destroyed by Factory Modernization! Once the 3rd Largest in Indonesia. @prayugo320
“During the Suharto era, the Bentoel Factory was known as one of the most advanced cigarette manufacturers in Indonesia. They boldly went further by investing heavily in technology to automate the factory and improve production quality. This boldness made Bentoel a symbol of the progress of the cigarette industry during its time.
However, behind the sophistication of the Bentoel factory, there was a major problem that could not be ignored. The more modern a factory became, the fewer workers it needed. Automated machines slowly replaced humans, and this was what made President Suharto, or Pak Harto as he was known, feel uncomfortable.
Pak Harto had a different view. For him, development was not just about technology and machines, but also about providing jobs for the people. He preferred labor-intensive businesses—industries that could employ thousands of workers, albeit through more traditional methods, rather than relying on automation.”
"Therefore, every step towards factory modernization often clashed with President Soeharto's grand vision. On the one hand, automation promised efficiency, speed, and higher-quality production results. But on the other hand, it meant thousands of workers were at risk of losing their jobs.
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