Monetize those Non-paying Users! Best Practices in Ad Monetization
In-app purchases is a great way of monetizing that tiny percentage of players that is actually willing to open their wallet for your game. Still, over 95 percent of your players will never spend a dime. In this informative and interactive panel, you will gain the tools and know-how to generate revenue from ALL your players. Display ads, interstitials, offer walls, rewards-based videos--understand what would work best for your game. Hear real success stories from industry veterans and learn the dos and don'ts of ad monetization in this money-making panel.
Delivered at Casual Connect Europe, February 2013.