What role do salespeople play in the digital age?
This video is based on the Harvard Business Review article at https://hbr.org/2022/01/where-do-sale... I introduce additional perspectives as it relates to strategy and how salespeople must adapt their personal selling tactics as sales organizations move to a hybrid format.
This video is helpful for anyone attempting to understand the basics of personal selling in the digital age, including marketing undergraduate students, undergraduate business students, marketing graduate students, high school students studying business, hospitality management students, or someone looking to start their own business.
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