Avoid Doing This in Your Business!
If you are an entrepreneur or a small business owner, one of the biggest challenges you face is how to beat your competition. You would think that larger competitors have the advantage in just about every way when it comes to winning in business, but that isn’t the case. There are several powerful differentiation strategies small businesses can leverage to beat the larger competition. In this video, I share one of those key strategies.
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Philip VanDusen is a branding consultant and the owner of Verhaal LLC, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. He provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.