Create 'Reminder Ads' in Meta Ads Manager
Here's how to create reminder ads in Meta Ads Manager. This new ad type allows people to click your ad to be reminded of your upcoming event.
At the ad level, you can select a scheduled event or create a new one. You can also add media, primary text, event details and set a start time and optional end time.
The ad will feature a 'Remind me' call to action.
To get started, select the 'Engagement' objective and select 'Reminders set' as the engagement type. Your Reminder ad can be deliverd to Instagram Feed and Instagram Stories, depending on your placements selection.
Meta will then try to show your reminder ad to people more likely to set reminders for your event. When people click your reminder ad, they will get a reminder before your event starts.