Restaurant Online Marketing: 9 Tips Important for Your Restaurant’s Online Presence
Restaurant Website Features and Online Presence
🔷 Takeaways from this interview:
1. High quality design
2. revenue generating features, make more money from your website than you’re spending on it
3. make clear what you offer
4. use photos that really explain what you're doing and highlight those photos
5. put information in the right places where users look again
6. mobile friendly
7. get your website certified accessible (ADA, Americans with Disability Acts)
8. use a CMS designed specifically for restaurants, so there's no excess features
9. have control over your webpages and profiles on listing sites
🔷 Amin Makhani is a data-driven marketing leader. His first marketing hire was for Yext (NYSE:YEXT) and the company grew revenues from $5MM to$120MM. Amin also led acquisition strategy and execution for SMB to Enterprise. He is a full-funnel marketer: Awareness - Click - Lead - Opportunity - Transaction - Renewal - Referral.
Currently Amin Makhani is the VP of Growth at BentoBox. BentoBox helps restaurants grow their business online through a connected suite of tools. Its platform offers thousands of restaurants worldwide an integrated web presence to connect with their guests and drive revenue online.
🔷 About BentoBox, what makes the company stand out:
1. Experience (working with 4000 companies all around the world)
2. High quality design websites that are in harmony with the brand
3. Revenue generating features on websites
4. CMS that is designed specifically for restaurants
5. Social media data control: BentoBox product LocalSync, syncs all of your information and pulls it in from Facebook, and Google, and Foursquare
6. Websites are certified accessible
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