Driving Change: Derek Schroeder on IT Leaders' Role in B2B Digitization | E31
Are you an IT leader with a passion and vision for digitizing your B2B company but the rest of the organization is lacking behind? In this episode, accomplished e-commerce professional Derek Schroeder shares practical tips and strategies for driving change in B2B companies.
Besides convincing the C-level and getting the sales team to adapt to e-commerce, Derek emphasizes the importance of proper product data management and reliable support. Why do these matter? Because they are crucial for making e-commerce a success within B2B organizations.
Listen to the full episode to the full episode to learn more about:
✅ How to measure success in B2B e-commerce projects
✅ What are the best practices for product data management
✅ How to overcome internal adoption issues for e-commerce
🎧 Listen to the episode on Spotify:
https://open.spotify.com/episode/1w81...
#b2becommerce #ecommerce #ecommercesuccess #technology #replatforming #ERP