Ignore Viruses and Build a Brand - How to Get Customers - Paweł Tkaczyk | Business Espresso
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What if chasing virality and millions of followers is the biggest mistake you can make in your business? In this episode, Paweł Tkaczyk – one of Poland's leading marketing experts – explains how to acquire customers by building an authentic personal brand, not feeding algorithms. Forget vanity metrics and discover a strategy that truly works.
In an interview with Professor Małgorzata Dobrowolska, Paweł Tkaczyk shares his complete social media system, reveals why 90-second storytelling is possible and effective, and explains why consistent work in reaching the right target audience is more important than any viral video. This is the essence of marketing knowledge you need to stop wasting time and start earning real money.
This episode is for you if:
You run your own business and are looking for effective customer acquisition methods.
You want to build a strong and profitable personal brand.
You feel lost in the maze of "good advice" on social media.
You're looking for a specific, proven marketing strategy, not empty promises.
👉 You'll learn, among other things:
Why chasing virality is a waste of time and money?
How to tell a captivating story in 90 seconds?
What is an effective social media strategy (step by step)?
How to build an email list that truly sells?
Does a personal brand need millions of followers to make money?
What marketing and content planning tools does Paweł Tkaczyk recommend?
How to effectively advertise your products without breaking the bank?
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🔴 More information about my guest:
https://paweltkaczyk.com/
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⏳ Table of Contents:
00:00 - Why isn't marketing about creating needs?
01:40 - How to practice effective storytelling in 90 seconds?
05:00 - The key to short-form content? Synthetic thinking
08:00 - How to break through the jungle of content without controversy?
12:07 - Hyperpersonalization: How to speak to a niche to acquire customers?
13:01 - The viral myth: Why don't you need billions of views?
15:25 - Why build a community if social media doesn't support it?
19:55 - What does Paweł Tkaczyk's day and marketing strategy look like?
24:39 - What tools should you use for marketing planning and automation?
28:16 - How to effectively build an email list? Practical tips
32:02 - How to advertise in 2025 to make it work? 35:10 - The Key to Effective Advertising: Finding a "Reason to Bounce Back"
45:11 - Can an introvert be the king of the stage and marketing?
49:02 - The secret of successful people? Consistency
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