How To Scale A Big E-commerce Store
In this episode of the InSyte Podcast, Seth and Mike dive deep into scaling strategies for established e-commerce stores looking to take their growth to the next level. They discuss effective tactics such as increasing paid media spend, optimizing conversion rates, and maximizing audiences through audience-based marketing strategies. Learn how to maximise product feeds with G-TIN numbers and strategic keywords and why targeting cold audiences and event-based email marketing can help you expand your reach. This episode is packed with practical tips and benchmarks for driving revenue growth and scaling big e-commerce stores effectively.
Chapters
00:00 Introduction and Overview
01:58 Spending More on Paid Media
03:01 Conversion Rate Optimization
05:36 Maximizing Audiences and Optimizing Product Feeds
09:01 Exploring New Platforms for Growth
10:27 Targeting Cold Audiences for New Customer Acquisition
12:45 The Value of Event-Based Email Marketing
13:56 The Power of Optimization: Maximizing Results
14:23 Reaching Cold Audiences: Increasing Brand Awareness
If you found this episode helpful or would like to learn how we can support your brand, feel free to reach out! Visit https://www.syte.co.za/contact-us for more information. We’d love to help you grow!