Keyword Planner is a free tool. Google created this tool to help PPC advertisers. Wherein, all marketers use this tool. Even if you have paid tools like Semrush, Ahrefs or Moz there are a lot of advantages of using Keyword Planner. It's especially important for local SEO and analyzing devices data.
For example, when webmasters create content they usually pay attention for desktop version of their websites. However, mobile traffic will continue to increase and surpass desktop traffic because the number of smartphone users is increasing all the time. Today mobile traffic is 76.07%, desktop 23.54% and tablet 0.39%. Some keywords are completely mobile.
In this video, I’ll show you the advantages and disadvantages of using Keyword Planner. I’ll compare data with other keyword tools. Stay tuned. The best part is coming.
The list of keyword tools - https://seotools.tv/seo-tools
2:26 How to use Google Keyword Planner?
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