How Mark Young Found His Path — and Why He’s Still on It
How does a 12-year-old outsell his dad and end up building one of the most respected agencies in CPG? In this episode, we go deep.
On this episode of CPG Insiders, Mark + Justin have a rare, personal conversation on the origins of their journey into consumer packaged goods, and how a lifelong obsession with entrepreneurship, advertising, and impact turned into a powerhouse agency for challenger brands.
Here’s what you’ll learn:
• The 3 paths to winning at retail (and why most brands fail to follow any of them)
• Mark’s wild childhood as a top sales kid (including how he bought a building at age 12)
• How selling matches and trinkets led to top-performing CPG campaigns
• Why great products—and great stories—still win
• What really motivates consumers to try something new (hint: fear of the unknown)
• The difference between wealth and money—and why CPG creates both
• How challenger brands beat $40M campaigns with $1M budgets
• Why great advertising is psychology, not just promotion
This is more than an origin story—it’s a crash course in what it takes to build something real in today’s competitive landscape. Whether you're a founder, marketer, or just passionate about consumer brands, this one will hit home.
📲 For more CPG wisdom, marketing insights, and growth strategies:
• LinkedIn (Podcast): / cpginsiders
• LinkedIn (Agency): / jekyll-and-hyde-labs
• Podcast Website: https://cpginsiders.com/
• Agency Website: https://jandhlabs.com/
• Apple Podcasts: https://podcasts.apple.com/us/podcast...
• Spotify: https://open.spotify.com/show/0JOZgrc...
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