Building Your Brand to Attract Property Buying Opportunities
1. Create your business name
Finding the right name for your investing business can have a significant impact on your success. Here are some helpful suggestions to keep in mind when coming up with a business name:
• Avoid hard-to-spell names
• Don’t pick a name that could be limiting to your business
• Conduct a thorough internet search
• Get the .com domain name
• Use a name that conveys some meaning
• Get feedback on the name
2. Choose your branding colours
Consider what your business colours will be. Generally, businesses focus on 2 to 3 colours to make up the core of their branding. There is a lot of information online about the psychology of colour choice in marketing. Certain colours are associated with different values or emotions, as this video explains…
3. Create a logo
If you are not a graphic designer, I personally suggest hiring a professional. There are many do-it-yourself programs and online templates available, but like carpentry or interior design, graphic design is a skilled trade and there are many important details and nuances that a professional will know to consider, that will make your logo stand out and meet your goals.
Regardless of who creates your logo, there are four points you want to consider when choosing a logo:
• Is it simple and easy to recognize?
• Does it align with your core values?
• Does it align with your business and services?
• Are you proud of your logo?
You will also want to create…
• Branded Email Signature
• Voicemail Message
• Business Cards
Consistency is key! As you’re communicating with your network, ensure your branding is visible and consistent when someone contacts you by email or phone.
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