Marketing Your First Group Program
Do you have your sights set on offering your first group program?
There’s more that goes into a successful launch than you think. In fact, a solid marketing plan will make the difference between enrollment crickets, and a waiting list for your next round.
Learn what to do (and not) when getting your first group program off the ground.
On this edition of the RD2RD Live Show, I chat with Melissa Groves Azzaro about how she’s built a wildly successful group program.
What we cover:
✅ What exactly is a group program and pros and cons of offering as a private practice owner
✅ How to make a group program appealing when everyone wants 1:1 support
✅ Describe types of content and messaging that effectively attract and sell group programs
✅ How to use Instagram to drive enrollment to your program
In this interview, we’ll get a behind the scenes look at marketing strategies for success with group programs.
If you’ve set your sights on offering a group program but aren’t sure where to start, this Q&A is for you!
Special Guest:
Melissa Groves Azzaro, RDN, LD, founder of The Hormone Dietitian LLC is a second-career dietitian, after spending 15 years in NYC advertising. She helps women identify and address the root causes of their hormone issues through her one-on-one programs, her group programs, and her multi-6-figure online course.
Get business growth tips for RDs on Melissa's Instagram account, / the.marketing.dietitian .
Learn more about Melissa's business and group program at her website, https://thehormonedietitian.com.
For upcoming show dates and topics, visit our events page: / events