EOFY Sale Mistakes - 5 Profit Killers
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In this video, I expose 5 e-commerce sale mistakes that vaporise margin, derail your Klaviyo email marketing, and leave thousands on the table - plus the exact fixes you can swipe today.
What you’ll learn:
Why site-wide discounts murder profit (and the smarter AOV-boosting alternatives).
The campaign-sending cadence that drives 30-50 % of sale-period revenue—without annoying subscribers.
How to prevent discount-stacking chaos in Klaviyo flows & pop-ups.
why you should exclude recent buyers from sales campaigns
The deliverability-safe method to email your entire list and win back lapsed customers.
This video also covers: klaviyo, email marketing, Black Friday sales strategy, end of financial year sales strategy, ecommerce profit, sale period mistakes, email revenue optimisation, abandoned cart recovery