Session 02: The Mobile Ad Data Toolkit
SESSION 02: MOBILITIES DATA CAPTURE AND BEHAVIOUR
This presentation delivered by Prof Daniel Angus was recorded at the 2024 ADM+S Symposium.
The Mobile Ad Data Toolkit
Prof Daniel Angus (QUT), Dr Abdul Obeid (QUT), Lauren Hayden (UQ), Assoc Prof Nicholas Carah (UQ)
The first phase of the ADM+S Ad Observatory project led to the development of a mobile app for capturing and donating mobile advertising content from Android devices. This app, crucial to the project’s second phase, passively records ads as users interact with their devices, offering insights into the content, sequencing, and personalization of mobile advertising. Data is cached and processed on the device, with a custom ad detection framework ensuring only ad content is captured, protecting personal information. Ads are then securely donated to a server for analysis and user review. This workshop will explore the app’s technical aspects (for a general non-technical audience), including its integration with Android, lightweight design, and ad detection algorithms. Participants will be invited to discuss how this screen-recording approach could be adapted for other tasks that involve capturing mobile device data while maintaining user privacy.