How to NARROW Down My NICHE?
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In this video Evan answers this question: How to NARROW Down My NICHE?
Here's the Automated Transcript:
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do i have a question about my niche
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because wellness coach is too broad so i
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need some help here ideal client is
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people between 25 to 55 who tried
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everything and nothing worked if you
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think about niche you think about who
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who do you love working with the most or
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who who did you used to be what were the
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problems that you struggled with it may
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not even be just an age group it may
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just be a specific set of beliefs or
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problems it's things that you struggled
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with suffered with yourself that now you
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want to help other people
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overcome not to help them with their
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health but to take control of their life
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yeah and that's an easy way in right
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like as soon as you help people with the
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help it's a it's a pretty quick path to
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changing your whole life if you see it
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people lose weight and then they start
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to have more confidence and they start
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like lots of things start to happen and
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change who specifically then do you love
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helping the most what are they dealing
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with what are the problems beyond just
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their age what are the problems they're
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struggling with what's the mindset they
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have who do you love just helping the
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most through those things i know it's
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broad but i'm not sure how to narrow it
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down because that's pretty much what
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describes my dear clients okay but
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that's a good starting point but what
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else what are they struggling with
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what's their background what's their
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internal belief system you know who do
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you love helping more than others people
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that are also ready to make change work
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for themselves okay so what leads to
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somebody being ready for change uh milko
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i'm not sure exactly maybe when they are
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ready to change their lives they're sick
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of things not working and no control in
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their life so they want their life back
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okay so but then even more specific
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inside of that who else do you love
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helping so there's that plus age group
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industry specific things that have
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helped them back specific things they've
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tried that didn't work 25 to 50 works
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best for the rest who comes to mind is
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about health they struggle with trying
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all kinds of diets and things and
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nothing to create lasting results okay
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that's still a ton of people and you
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don't listen look you don't have to it
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just makes it easier especially at the
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beginning to get going start circuit
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improved clients milko i understand that
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it makes it easier this is why i want to
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narrow it down but the thing is they
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come with all kinds of backgrounds all
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kind of challenges and what i find in
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commons you're ready for change i want
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to put in the work well you could milko
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says i'm trying to think of something to
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narrow it down and not much comes to
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mind because the common thing my ideal
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clients is that they are sick of the way
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their life is going and they're ready to
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put in the work well you can listen
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start with that even they're saying like
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they've tried everything and they're
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ready to put in the work because most
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people are not ready to put in the work
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so how do you identify those people in
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in the marketing in the
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material website etc
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they're actually ready to do it and
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you're pushing away the people who are
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not ready yet as you get in it and start
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talking with people see who you who you
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naturally connect with most