@MindMentalHealthCharity
We were approached by the lovely team over at @MindMentalHealthCharity to create a set of branded animation guidelines and a motion toolkit.
As an organisation, Mind understand the importance of animation and could see the value in creating more animated content, but they didn’t have clear guidance on how their brand should appear in motion. They were looking for consistency across their animated content and wanted to include animation as part of their brand guidelines.
One of the key considerations was the local service providers known as local Minds, who make up part of the wider organisation and have the need to commission their own area-specific content. We needed to approach the guidelines with all users, projects and budgets catered for.
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