Google Discovery Campaigns for Ecommerce (And How To Run Them For Your Store)
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Google recently launched a brand new campaign type and a lot of people wonder if it's worth it to start using it for e-commerce stores.
The Discovery campaign is focused on Google's various feeds spread across all the internet. From Youtube "Home" and "Watch Next" to Gmail to Google's Newsfeeds, you can put graphical ads in front of billions of people (3 billion to be exact).
And the best part is that those ads are very similar to Facebook and Instagram ads, all you need is images in square, portrait and landscape format. You can reuse the social media ads you already have. No need to produce expensive videos anymore to advertise at scale on Youtube.
Why it's important to use them for your store?
1. This is a campaign that focuses on generating sales. Google created this to be a conversions focused campaign type, where you can select bidding strategies to either maximize conversions or desired CPA (cost per acquisition).
2. You can advertise on youtube at scale without having to record one single video.
3. Very few brands are leveraging it. Hence, there's a blue ocean of potential customers to be acquired for a very low price.