What Are Audience Signals In Performance Max Campaigns - Google Ads For Ecommerce Tutorial
Learn what are Audience Signals inside of your Performance Max campaigns and how to leverage them in your Google ads strategy.
Summary:
Audience signals are how you target your ads. Think your interest and retargeting audiences from Facebook ads (not the same, but close).
But here’s the thing, PMAX goes way beyond that (probably its most exciting feature)
Google will only look at the audiences you added as “signals” or “starting points”. After a few purchases, the campaign will start to look for OTHER AUDIENCES that are likely to convert equally or even better than the original audiences.
That means you get to leverage the intelligence from the largest data center in the history of humankind to tell you exactly who buys from you.
Armed with this intel, you can create new asset groups and audience signals tailored to your newly discovered target persona.
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Also watch - The Three Key Pillars Of Performance Max Campaigns ( • The Three Key Pillars Of Performance ... )
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