BIG CHANGES TO PMAX CAMPAIGNS! Brand Exclusions, Asset Group Metrics, And More!
Google just announced huge (and very exciting) changes to Performance Max. In this video, we cover what are these new options and what they mean to you as an advertiser.
00:00 Intro
01:57 Account-level and brand-level brand exclusions
03:36 Page feeds
04:31 PMAX vs account & PMAX vs Shopping
06:00 Asset group-level conversion metrics
07:46 Budget pacing insights
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