Nike Air Max Plus "Light Photography" - Berlin Takeover by OVERKILL
For the release of the Nike Air Max + “Light Photography” we did a “Berlin Takeover” and reclaimed typical Berlin sightseeing spots from the tourists for one night.
First we entered the streets for a maxxed-out tour through the city, using a branded Hop On Hop Off bus. We invited our friends & family for this ride that ended at the TV Tower, the final event destination.
We rented the complete observation deck at the TV tower and turned it into a Overkill & Nike event space with lots of brandings and a installation to display the shoes.
The Local Juice Soundsystem who was also part of the content creation played some exciting tunes that night.
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