4 (Reasonable) Ways to Make a Content Calendar
Editorial calendars are hard work for content marketers.
Content takes time and effort, which means having a plan for when that content hits the Web is a huge win. A good publishing schedule can help you produce more content than you would otherwise. A company without a content calendar will usually struggle to create consistent effective content.
But a standard editorial calendar can also represent some huge SEO opportunity costs, too. In fact, I've seen the regular approach to content calendars hurt the brands that use them—postponing SEO success, giving writers unnecessary work, and even diluting the blog with redundant content.
That's why it's smart to consider a few different, proven approaches to content calendars. I've outlined four that have worked for us and our clients in this video. (And if you'd like to talk about which one could work for you—drop me a line: https://overthinkgroup.com/contact/).
You can read the transcript and see the whiteboard image on the Overthink Group blog: https://overthinkgroup.com/content-ca...
Other resources mentioned in this video:
"Redundant Content Hurts Your SEO. Here’s How to Fix It." | https://overthinkgroup.com/redundant-...
"How to Build Pillar Pages out of Old Blog Posts" | https://overthinkgroup.com/merge-pill...