The Australian Ad Observatory: Key Insights and Future Plans Webinar was held online, on Thursday 11 July 2024.
The Australian Ad Observatory has pioneered new ways to observe the targeting of social media advertising across populations of users. This webinar brings together researchers and partner organisations involved in the project to discuss findings from Phase 1, and introduce Phase 2 as the project expands on data collection to include the full range of platforms accessed by mobile devices.
In Snapshot 6: Finance Patterns and Vulnerable Targeting, Dr Kelly Lewis from Monash University discusses key research questions and findings from phase 1 research on targeting patterns of financial providers.
View the full event playlist: https://admscentre.org/Ad-Observatory...
View the Slide Deck: https://admscentre.org/ad-observatory...
Learn more about The Australian Ad Observatory: https://www.admscentre.org.au/adobser...
Speaker Bio: https://www.admscentre.org.au/kelly-l...