2019 Subaru Ascent First Look
2019 Subaru Ascent First Look. Subaru has exploited this imprudence as deftly as any brand. In recent years, it has transcended its humble roots as a small, offbeat automaker with an unconventional customer base by convincing an ever larger number of people that not only do they want all-wheel drive, plastic body cladding, and extra ground clearance, they need this stuff. Sure, not all of it is strictly necessary for the daily commute, but what if someday you just want to take a spontaneous camping trip into the wilderness, with all the dogs, in the middle of a snowstorm? The company wants you to believe that you need a Subaru. This is what is known as good marketing.
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