The 2019 Rolls Royce First Look
The 2019 Rolls Royce First Look. You may think this whole SUV thing is out of control, but the blasphemy inherent in these vehicles evaporates the moment a chief executive explains the rationale. When your customers' garages are packed with multiple vehicles and one of them is always an SUV, then why should that SUV not be a Porsche, a Lamborghini, or, in this case, a Rolls-Royce? Ever since the Porsche Cayenne, nearly every prestige brand to launch an SUV has seen that SUV become its best seller within months. Or second-best seller, behind its other SUV: see Porsche's Cayenne and Macan and Jaguar's F-Pace and E-Pace. It's hard to argue with making money gloved hand over gilded fist.
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