How to build a world class healthcare digital patient financial experience for hospitals and clinics
Learn from Arel Lidow how Cedar, an end-to-end revenue cycle management solution, has combined the best practices of digital marketing and consumer engagement to develop the modern patient financial experience platform.
Core to the mission of building a world-class patient experience are these tenants: 1) Build simple, intuitive and relevant solutions for patients to pay their bills. 2) Deliver solutions for providers to collect payment for work they have done. 3) Minimize administrative burden for providers and payers to help them achieve better financial results.
Delivering on these things creates good for patients and good for providers. At Cedar, we foster that mutually beneficial relationship through proven expertise and modern technology. We combine the best techniques of fintech, ad tech, consumer and healthcare to help providers understand and engage patients more effectively.
Arel Lidow is Cedar's Co-Founder and Co-Chief Maker. He sets the strategic and technical direction for Cedar’s product line and leads the “Makers” team, which includes engineering, product, design and data science. Prior to founding Cedar in 2016, Arel was VP of product at AppNexus where he supervised the development and launch of the company’s flagship products. He was recognized as an honorary founder and received the “Founder Award” for his contributions to the company. Arel began his career as a technology associate at Bridgewater Associates, working on trading systems for the world’s largest hedge fund. He graduated from Princeton University with a B.S.E. in electrical engineering and a certificate in finance.