What is Artificial Empathy? | Marketing & Branding Expert Glen Drummond
Glen Drummond proposes that Artificial Intelligence lacks one seriously impactful component - Empathy - And therefore introduces the term “artificial empathy.”
“Empathy is an essential and defining human quality,” says Glen. And, more than that, we’re hard-wired to respond to empathy.
Lean in as Glen discusses how corporations might introduce empathy in their marketing and brand strategies, with artificial intelligence and predictive technologies needing immediate adjustments. He discusses advertising practices like personas and marketing segmentation, as well as the problem surrounding ‘customer experience.’
About Our Guest
With 30+ years of innovation under his belt, Glen Drummond continues to challenge the status quo to create solutions that work. Glen’s portfolio includes marketing, advertising, digital experience design, new product innovation, and brand strategy. He’s worked in B2B, B2C, and academia, and continues to drive understanding in customer experience and innovation. Glen serves as Chief Solution Architect at Carbon Design, Chief Innovation Officer at Quarry Integrated Communications, and Adjunct Faculty at both the University of Waterloo’s Masters in Digital Experience Innovation and the Lazaridis MBA. His upcoming book, The Customer in the Mind’s Eye, encourages marketers to start recognizing the view of the customer as a creative choice with strategic implications.
You can catch Glen on past episodes of AQ’s Blog and Grill:
Getting Feedback from your Customer’s Experiences
Marketing Personas, Automation & Customer Experience
Dealing with Business Disruption
How to Leverage the Personalization Ladder to Build Brand Affinity