Les coops de l'information: A Collaborative Approach to Digital Transformation in Quebec
Les coops de l'information is a cooperative of six major regional publications in Quebec. In 2019, these newspapers faced a bankruptcy that would have put an end to their operations, so they banded together to save French-language news media in the region. Beyond ensuring the survival of the companies, leadership set their gaze upon both the evolution of their business model and digital transformation.
Members of the coop participated in multiple Google News Initiative programs including the Audience Lab and Subscriptions Lab to ensure that their journalism was reaching audiences in the right way. They began experimenting with the ways in which they package and distribute content and found success as they shared this information with the wider organization. They were able to increase their views by 50%, and engagement by 36%.