The AFRO: Digital growth for a community institution
The AFRO American Newspapers is the oldest, family-owned, African American publisher in the United States. For 130 years, the AFRO has provided readers with good news about the Black community not otherwise found. Through the Google News Initiative Ad Transformation Lab, the AFRO gained new skills to grow their digital revenue, so they can continue to build on their mission for years to come.
They experienced a 34% increase in advertising revenue, and gained 4,000 new subscribers over the six-month period after the Lab.