Why Your Google Ranking Dropped & How to Fix It
Websites on the SERPs never stay the same. One day a website might be ranking at the top, the next day, it is nowhere to be seen. Well, although not very apparent, there are always concrete reasons why that website lost rankings.
00:00 Introduction
00:21 Why do Rankings exist?
00:56 How do websites rank on SERPs?
02:05 Google Manual Action Penalty
02:58 How to avoid Google Penalties?
03:14 Google Algorithm Updates
03:45 Keeping track of Algorithm Updates
04:25 Outranked by Competitors
04:46 Analyze your Competitors
05:20 Paid Search Engine Marketing
05:46 Ensure your Organic and Paid traffic is different
06:13 Spammy or Lost Links
06:36 Checking Backlink Status
06:48 Technical SEO or Site Changes
07:18 Routinely On-site Audit
07:47 Change in URL
08:27 Redirect URLs Properly
09:02 Losing User Intent
09:21 Stay Trending
09:47 Mobile First Indexing
10:34 Optimizing for Multiple Devices
10:55 Lack of Quality Content
11:18 Take a look at Quality Rater Guidelines
Websites often find their rankings dropping but are at a loss to determine what is the cause. In this video, we highlight the most common reasons why your website might be losing organic rankings and offer relevant solutions to those reasons. We also account for various SERP ranking factors that might help you better determine the reason your website isn’t ranking the way it previously was.
Our video on Broad Core Algorithm:
• Google’s September 2022 Broad Core Update ...
Learn more about the Helpful Content System:
• Google's December 2022 Helpful Content Upd...
Know about the Product Reviews Update:
• Google's February 2023 Product Reviews Upd...
Google Algorithm Updates:
https://www.link-assistant.com/news/g...
Google Search Quality Rater Guidelines:
https://services.google.com/fh/files/...
Google EEAT (aka Double-EAT):
https://developers.google.com/search/...
Tools handy for your SEO:
https://www.semrush.com/
https://www.link-assistant.com/seo-sp...
https://ahrefs.com/
Follow us on LinkedIn:
https://www.linkedin.com/company/link...
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/ linkbuildinghq
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