how successful are virtual bundles in 2026 with Laura Kendrick
If you've ever wondered what it really takes to host a bundle, this one's for you.
In this interview, Laura Kendrick joins Michelle to share the behind-the-scenes of her first bundle, what worked, what didn't, and the honest lessons she learned along the way. They get into strategy, messaging, collaborator curation, list growth, spacious event design, and why bigger numbers don't always mean better results.
#virtualevents #bundles #onlinemarketing #emaillistgrowth #emaillistbuilding
It's a refreshingly real conversation about collaborative marketing, bundle strategy, audience alignment, and building a business that feels more human.
You'll hear about:
✨ why Laura hosted the bundle in the first place
✨ how her business model shift changed the goal
✨ the "hospitality in marketing" idea behind the event
✨ what happened when the positioning didn't land quite right
✨ how she curated contributors for established business owners
✨ why she gave people more time, not more pressure
✨ the real bundle numbers, and what she's changing next time
If you're planning a bundle, summit, or any kind of collaborative visibility event, there's a lot here to learn from.
0:00 Welcome and Laura's intro
5:00 Why Laura decided to host a bundle
10:00 The theme behind the bundle, hospitality in marketing
15:00 Who the bundle was for, and how Laura chose contributors
20:00 Behind the scenes, spaciousness, timing, and supporting collaborators
25:00 Why more access time can work better than urgency
30:00 Separating connection from monetization
35:00 The real bundle numbers, and what Laura learned
40:00 What Laura would change next time
45:00 Where to find Laura, plus her upcoming marketing quiz
48:03 End
Find Laura at cheekycopy.co
/ @cheekycopy
IG: @cheekycopy
LinkedIn: / laura-m-kendrick
Laura Kendrick is a copy co-conspirator and human-centered marketing strategist who helps founders make their marketing feel like an actual human experience again. As the host of the Holistic Marketing Summit, she’s been diving deep into what happens when strategy, voice, and visibility are approached with real thoughtfulness, relationship, and what she calls radical hospitality. She’s leaning into a vision where every touchpoint in a business feels considered, welcoming, and rooted in genuine care. Her work pulls together the threads most people treat separately: voice, clarity, offers, visibility, and the way a business “hosts” people from the first hello to the final yes.
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