How to Manage Call to Action Ads in Programmatic Advertising
In this video I will show how to mange Call to action Ads through Google Ad Manager Dashboard. It is done via Inventory Rules on Google Ad Manager Dashboard
A call to action (CTA) is a marketing term that refers to the next step or the action that the marketer wants the consumer to take. Calls to action can be as direct, such as a button that says "Buy Now," or a softer CTA such as "Read More."
In order to make your Ads non-intrusive specially in a transactional Website you can customize the Ad locations on your web pages to restrict Call to Action Ads from appearing.
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