The Programmatic Advertising PodCast with Akash Sharma (AVP-Zee Media)
Welcome to the New Edition of Programmatic Advertising PodCast with Akash Sharma (AVP-Zee Media ). He has previously worked with Big Media Companies Like ABP News too.
In this PodCast we Discuss Questions Like :
1. How has been the Programmatic Ad revenue performance for the last 1 Year .
2. How has been the performance as compared to revenue earned in 2022.
3. Can you explain the different channels or platforms you currently monetize via Programmatic Advertising.
4. What share of revenue allocation is highest and lowest as per the channel of publishing.
5. How many Ad Networks are you currently working with and who is the best performer till date among them.
6. What is the revenue share of direct advertising in channel Monetization, do you deploy your sales and marketing team for doing the same.
7. The third party cookies will be removed soon , are you doing some sort of unified I'd implementation for first party data or planning to do so.
8. How important for you as a Publisher to block sensitive category ads from getting displayed on your channel and how do you handle such incidences ,in case it gets displayed.
9. How much important is CTV Monetization when you know people are rapidly shifting from DTH.
10. Are you also into DOOH Advertising? If yes then how do you do it.
11. What main challenges you have faced in Programmatic Advertising and how you have tackled it as a Publisher.
12. How much revenue does header Bidding forms of Programmatic Advertising for your platform.
13. Are you Monetizing your YouTube channel via Programmatic Ads if yes then how it differs from CTV Ads.