Sync | Auto Trader Case Study
How the UK's largest automotive marketplace achieved their digital transformation goals with Apple technology?
Auto Trader is the UK’s number one automotive marketplace, using its nationwide reach to support the British public in the buying and selling of new and used cars. Auto Trader made its name on the shelves of Britain’s supermarkets in magazine format, solidifying the company’s place in the public eye. The final print edition of Auto Trader was published in 2013 and since that time, the business has seen a drastic shift in not only the way it presents itself to consumers, but within its offices across the country as well.