8 Lessons from Casper's Content Marketing Ecosystem
Casper isn't the only direct-to-consumer mattress-in-a-box company, but they’re the most famous. In three years, they’ve made more than $300 million in revenue.
And their content plays a fascinating role in that growth.
We took a look at their content marketing activities—and found some fascinating takeaways to share.
Learn more at: https://overthinkgroup.com/casper-con...
Properties we looked at:
Casper's website: https://casper.com/
Pillow Talk (Casper blog): http://blog.casper.com/
Van Winkle's: http://vanwinkles.com/
Woolly: https://woollymag.com/