Choosing the Right Product Strategy for Amazon Selling
When starting out on Amazon, your approach to product selection can vary greatly. If you're new, you might begin with lower sales volumes, like 20 to 40 units a month. As you gain experience, you might identify products with untapped potential—perhaps they’ve never been sold through FBA. By optimizing listings, adjusting prices, or running ads, you can boost sales even for less popular items. While some sellers chase high-volume products, I prefer a strategy that spreads risk across a wider range. This way, if one product falters or a brand pulls out, it won't jeopardize my entire business. Consider your approach carefully to manage risk effectively.
Full podcast episode: https://amazonseller.school/ea26-list...