RewardSphere’s Adobe Analytics Make User Experiences More Personal
The RewardSphere redemption solution uses Adobe Analytics to dig deeper into the analytics of the rewards site so Maritz Motivation Solutions merchandisers can better understand users’ behaviors. In this video, business analyst Tim Kaufmann discusses how we now have the data including top searched for items, where visitors are exiting the site, and what they are redeeming for, to make informed business decisions for what we include on the RewardSphere site and how we showcase it to our clients and their customers, making for a more personal, customized and engaging experience.