Enhancing Digital Events With Content
Are you getting the most out of your digital events, or are you doing all that work just so they can end up at the bottom of some "Archive" page? Most marketers have their bases covered with the event itself, but few have truly maximized their digital events with pre- and post-event content.
That's why we enlisted digital event experts from virtual event platform ON24 to walk us through how you can better align digital event content with your overall content strategy. You'll learn how to ensure your digital events keep generating results from you, months and even years after you hold them.
Guest Michelle Blondin, ON24's Director of Demand Generation, offers a lively conversation on how to get more out of digital events with content.
Jeff and Michelle answer questions like:
What are some tactics and best practices for digital events?
How do you leverage your digital events to guide your content strategy?
How do you research a topic for your digital event?
Why should digital events have a content strategy beyond the content of the event itself?
What kind of post-event content is most valuable for attendees?
How do you make sure your event strategy aligns with your content strategy?
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• Enhancing Digital Events With Content
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